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AboutOke Soe Khant

Digital Marketing Manager / Brand Strategist / Community Builder

Digital Marketing Manager with 7+ years across paid social, e-commerce, content strategy, and B2B lead generation — currently running brand and e-commerce for a 42-brand portfolio in Dubai.

Before that: marketing systems and POS rollouts across 120+ retail stores in Myanmar, and launching five businesses from the ground up in the UAE. Outside of client work, I founded Dubai Directory, a community platform now reaching over 500,000 people.

7+

Years in Digital Marketing

6.38x

Peak ROAS Delivered

120+

Retail Stores Equipped

500K+

People Reached Organically

Experience

Project Manager — Brand, E-commerce & Digital Marketing

BDINC by The Fashion Incubator LLC · Dubai, UAE · Nov 2024 – Present

Cut paid-media spend by 60% while lifting ROAS from 2.88x to 6.38x, running e-commerce for a 42-brand beauty and skincare portfolio.

Digital Marketing Manager

Lead Project Management Consultancy Service LLC · Dubai, UAE · Oct 2022 – Oct 2024

Took five businesses — three restaurants, a travel agency, a food truck — from brand positioning to market entry.

Software Specialist

Tara Software System Co., Ltd · Yangon, Myanmar · Apr 2019 – Sep 2022

Implemented and trained POS systems across 120+ retail stores, building an online community that grew company sales by 35%.

Founder — Dubai Directory

Personal project — non-profit community platform · Dubai, UAE · Nov 2024 – Present

Built the brand from zero to 500,000+ people reached in four months, through 15 brand ambassadors and 120+ pieces of organic content.

Areas of Expertise

Paid Social (Meta & TikTok Ads)E-commerce MarketingBrand Strategy & PositioningGo-to-Market StrategyContent StrategyMarketing AutomationConversion OptimizationB2B Lead GenerationCampaign AnalyticsCross-functional Leadership